September 6, 2025
RHA is undergoing a thoughtful rebranding to better reflect our commitment to equity, access, and community. This includes a modern logo, a revamped online presence, and new departmental color themes, each chosen to represent the unique role and values of every department within the agency. These updates are designed to help us connect more clearly and consistently with the people we serve.
Why the Rebrand Matters
This rebranding isn’t just about re-design it’s about the positive benefits of affordable housing within the Rockford community. It is about how we’re evolving with intention, embracing innovation, and leading with transparency. Whether you’re a resident, a partner, or part of our team, our new identity is about being more accessible, more unified, and more reflective of our shared vision & mission.
Coming Soon: A Renewed RHA
As we roll out these updates, you’ll begin to see a more cohesive RHA across digital platforms, print materials, and community spaces. We’re excited to introduce tools that make it easier to find information, access services, and feel connected to the RHA community.
