Rockford Housing Authority Introduces SMS Messaging to Enhance Resident Communications

Rockford, IL – The Rockford Housing Authority (RHA) is pleased to announce a new enhancement in resident communications: the launch of SMS messaging. This advancement is part of RHA’s commitment to improving how it shares critical updates, ensuring that information reaches residents more quickly, clearly, and reliably than ever before.

This initiative marks the first time RHA is incorporating text messaging into its communications approach—providing a more responsive and accessible way to engage with residents. Through SMS, RHA will deliver timely updates, reminders, alerts, and opportunities directly to residents’ mobile phones, supporting transparency, accountability, and convenience.

“The launch of our SMS communications reflects RHA’s commitment to keeping residents informed, connected, and empowered through timely, accessible updates,” said Laura Snyder, CEO of RHA.

The adoption of SMS messaging aligns with RHA’s mission to provide safe, decent, and affordable housing while removing communication barriers and promoting a deeper connection with the community. It underscores RHA’s values of responsiveness, respect, and resourcefulness.

Key Advantages:

Faster Reach: Residents receive real-time updates on housing-related matters.

Stronger Connections: Enhances resident engagement and trust.

Improved Accessibility: Ideal for residents without smartphones or consistent internet access.

Effective Communication: SMS open rates average 98%, making it one of the most impactful ways to share information.

This enhancement complements RHA’s broader strategic goals, including digital modernization, community engagement, and equity in service delivery. By meeting residents where they are, RHA continues to lead with integrity, professionalism, and care.

Sign-Up Today: https://bit.ly/rhasms